What is the first design phase of a hotel construction project called?

The first design phase of a hotel construction project is known as conceptual design. This phase involves the generation and exploration of ideas and options to establish the overall vision for the project. During conceptual design, critical decisions are made that impact the overall direction of the project, including determining the size, style, aesthetic qualities, and functional requirements of the hotel.

This phase is crucial because it sets the foundation for all subsequent planning and design efforts. Stakeholders, including architects, developers, and owners, collaborate to outline the project’s goals, target market, and budget constraints. By engaging in conceptual design, the project team can align their vision and ensure that any designs created later are in harmony with the initial conception.

In contrast, schematic design follows the conceptual phase and focuses on developing the preliminary designs, layouts, and relationships of spaces. Final design and development design are later phases that consolidate details and prepare for construction. Therefore, understanding that conceptual design is the foundational phase helps clarify its importance in the overall hotel construction process.